Elaine Cole, Coldwell Banker Residential Brokerage - Cohasset | Scituate MA Real Estate


Want to list your house? Ultimately, you'll want to work with an expert listing agent, i.e. a housing market professional who knows what it takes to get the best price for a residence.

Let's face it – hiring a listing agent can be tough, particularly for a first-time home seller. Lucky for you, we're here to help you streamline your search for the perfect listing agent.

Now, let's take a look at three tips that you can use to find the right listing agent for your house.

1. Learn About a Listing Agent's Background

Evaluating a listing agent's background often serves as a great first step in the home selling process. It allows you to better understand how long a listing agent has worked in the real estate sector and learn about his or her industry expertise.

In most cases, you should have no trouble finding information about a listing agent online. Or, you can always call a listing agent's office for more information.

Allocate the necessary time and resources to learn about listing agent's background. That way, you can understand this housing market professional's experience, education, networking skills and much more and plan accordingly.

2. Conduct a Face-to-Face Meeting with a Listing Agent

If a listing agent looks good on paper, invite him or her to meet with you. By doing so, you can gain first-hand insights from this housing market professional and find out what separates him or her from other listing agents.

Prepare a list of interview questions before a face-to-face meeting with a listing agent. This will enable you to get the insights you need to make an informed decision.

Also, evaluate a listing agent's communication skills and personality. If you feel comfortable with a listing agent after a face-to-face meeting, don't hesitate to hire this individual to help you sell your residence.

3. Get Client Referrals

How has a listing agent helped past home sellers optimize the value of their properties? Request client referrals from a listing agent, and you can receive additional insights into how this real estate professional has supported home sellers over the years.

A top-notch listing agent should be able to provide you with multiple client referrals. Meanwhile, it only takes a few minutes to reach out to a listing agent's past clients and learn about their home selling experiences.

Client referrals can help you accelerate the process of finding the right listing agent. Moreover, they can provide insights into what it is like to work with a listing agent throughout the home selling cycle.

Lastly, be sure to ask past clients how a listing agent approached challenges throughout the home selling process. If a listing agent went above and beyond the call of duty to help past clients overcome myriad home selling challenges, he or she probably will be able to help you do the same.

Selecting the right listing agent may seem impossible at first. But with the aforementioned tips, you can choose a listing agent that will promote your residence to the right groups of homebuyers consistently.


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.


Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.


For a home seller, hosting an open house can be a double-edged sword.

On the one hand, an open house provides an opportunity to showcase your residence to large groups of prospective homebuyers. Conversely, hosting an open house also requires lots of preparation, and getting ready for an open house may prove to be overwhelming, time-consuming and costly.

Lucky for you, we're here to help host an unforgettable open house.

Now, let's take a look at three factors that a home seller needs to consider before an open house.

1. The Current Condition of Your Home

Although you might believe that your home is currently open house-ready, it may need some work. Fortunately, there are many ways to learn about the strengths and weaknesses of your residence and plan your open house accordingly.

For example, a home appraisal may prove to be exceedingly valuable. This appraisal enables a home inspector to review your residence both inside and out. Then, he or she can offer home improvement recommendations so that you can upgrade your residence as needed.

Take a home appraisal report seriously. By doing so, a home seller can transform an ordinary residence into one that matches or exceeds homebuyers' expectations during an open house.

2. The Home's Interior or Exterior

Homebuyers are drawn to residences that feature dazzling gardens, clutter-free interiors and other stunning features. Thus, a home seller who dedicates the necessary time and resources to bolster a house's interior and exterior can increase the likelihood of hosting a successful open house.

To improve a home's interior, a home seller can scrub the floors, clean the walls and ceilings and perform assorted home interior maintenance and improvements. In addition, a home seller should depersonalize and declutter a home's interior as much as possible.

Comparatively, to enhance a house's exterior, a home seller should mow the front lawn, clear debris and dust from exterior walkways and ensure the house looks great to passers-by. With simple home exterior improvements, a home seller can boost a house's curb appeal and help a home stand out from other available residences.

3. Your Real Estate Agent

Let's face it – prepping for an open house can be stressful. However, a real estate agent can help a home seller get ready for the best- and worst-case scenarios.

A real estate agent will help a home seller prepare his or her residence for an open house. Next, he or she will promote the open house to potential homebuyers and collect feedback from them throughout the event.

After an open house reaches its conclusion, a real estate agent will offer honest, unbiased insights into the event. He or she also will keep you up to date about any potential home offers and ensure you can make informed home selling decisions.

Take the guesswork out of preparing for an open house. Consider the aforementioned factors, and you can get your residence ready for an open house in no time at all.


For home sellers, it is important to take a close look at every room in your house, including your living room.

Although your living room has served as a great place to relax and hang out with family members and friends, you'll want to invest time and resources to ensure this space offers a warm, inviting vibe. By doing so, you may be able to enhance your living room's appearance and boost your chances of a quick home sale.

What does it take to revamp a living room? Here are three tips to help home sellers transform an ordinary living room into a comfortable space:

1. Establish a Color Scheme.

Your living room colors ultimately could make or break a homebuyer's impression of your home.

For example, if your living room includes calm, relaxing hues, it may help homebuyers feel at ease the moment they enter. Or, if your living room features bold, vibrant colors, it may add energy to the setting's décor.

Determine a color scheme that offers the ideal mix of style and sophistication. This color scheme should make your living room pop; at the same time, try not to use colors that are overly dramatic or take away from the setting's ambiance.

When in doubt, use warm or cool hues to bolster your living room's appearance. These hues likely will complement any home's décor and will improve your chances of making an unforgettable first impression on homebuyers.

2. Select Stylish Flooring.

Flooring may make a world of difference in how homebuyers view your living room, and for good reason. With the right flooring in place, you'll be able to make your living room a comfortable and enjoyable space, one that will generate plenty of interest from homebuyers.

A solid wood floor may prove to be a great choice in your living room and could give the space a natural look and feel. Comparatively, carpets are soft and durable and come in a wide range of patterns to help you take your living room décor to new heights.

3. Rearrange Your Furniture.

What good is a living room if visitors cannot easily converse with one another? Show homebuyers the true potential of your living room by arranging furniture in a way that promotes conversation.

Pull your living room couch, loveseat and other furniture away from the walls and have them face one another. This will help give your living room an intimate appearance, one that may enable your living space to leave homebuyers with a distinct impression of your residence.

Discovering the best ways to enhance your living room could prove to be time-consuming. Fortunately, hiring a real estate agent may help you streamline the process of transforming your living room's appearance from drab to fab.

A real estate agent will conduct an in-depth home assessment so you can better understand your residence's strengths and weaknesses. Plus, this professional will offer tips to help you improve your living room's appearance in no time at all.

Dedicate the time and resources to bolster your living room's appearance, and you may be able to reap the benefits of a quick home sale.




Loading