Elaine Cole, Coldwell Banker Residential Brokerage - Cohasset | Scituate MA Real Estate


Want to sell your home? Like many home sellers, you're probably on the lookout for a real estate agent who can help you get the best price for your house.

Choosing the right real estate agent usually will require you to perform comprehensive research. You'll need to examine the credentials and skills of many real estate agents in your area. Plus, you may want to sit down and chat with various real estate agents to find one who can simplify the home selling process.

Ultimately, there are several questions you should ask a real estate agent before you hire him or her to sell your house, including:

1. What is your home selling experience?

No two homes are identical, and much in the same way, no two real estate agents are exactly alike. As such, you should learn about a real estate agent's experience to ensure he or she possesses the expertise necessary to sell your house.

For example, if you're selling a condo, you may want to hire a real estate professional with condo experience. Or, if you're looking to sell your home as quickly as possible, you should find a real estate agent who knows how to promote a home across social media and other platforms.

2. How will you keep in touch?

What good is a real estate agent if this professional fails to keep you informed throughout the home selling journey?

With the right real estate agent at your side, you'll be able to stay up to date along each stage of the home selling process. In fact, this professional will provide you with updates about offers on your home, requests to view your residence and much more.

Furthermore, your real estate agent should be easily accessible via phone and email. This means if you need support at any point during the home selling journey, your real estate agent will be able to assist you.

3. Can you provide references?

An expert real estate agent should have no trouble connecting you with past clients. That way, you can find out how this real estate professional has helped previous home sellers accomplish their goals.

If you connect with a real estate agent's past clients, you can get a better idea about how this real estate professional responds to various home selling challenges. As a result, you'll be better equipped to determine if this real estate agent is the right person to help you sell your house.

4. How will you market my house?

A real estate agent should go above and beyond the call of duty to market your house to the right groups of homebuyers. This professional typically will allocate extensive time and resources to learn about you and your home selling needs and help you plan accordingly.

Finding out how a real estate agent will promote your home is essential. With this information, you can understand whether a real estate agent will do everything possible to showcase your residence to potential homebuyers.

Use the aforementioned questions, and you can select the right real estate agent to help you sell your home.


As a home seller, you likely want to get rid of your residence as quickly as possible. However, there is no reason to underprice your residence to speed up the home selling process.

Ultimately, underpricing a home may create a number of problems. If you fail to consider how much your house is worth, you risk receiving offers for far less than your residence's actual value. As a result, you may fail to maximize the value of your home.

So what does it take to ensure you can establish the right price for your residence? Here are three tips to help home sellers do just that.

1. Employ a Real Estate Agent.

A real estate agent possesses the skills and know-how to help you navigate any real estate market. He or she will be able to offer a wide assortment of housing market data and insights, and as such, provide recommendations to ensure you can set a fair price for your house.

Furthermore, a real estate agent will be able to help you establish the right price for your residence in a buyer's or seller's market – even if you are trying to move out of your home soon. This real estate professional will learn about your needs and explore a variety of options to guarantee you won't have to underprice your home to sell it quickly.

2. Become Familiar with Comparable Homes in Your Area.

Many homes are available in cities and towns across the United States, and home sellers who assess the prices of comparable homes nearby should have no trouble establishing the right price for a residence.

Review real estate listings for houses that currently are available, along with listings for homes that sold recently in your city or town. This will help you understand how your house stacks up against other residences in your area so you can price your home based on the current real estate market.

3. Set Realistic Expectations Throughout the Home Selling Process.

There is no need to panic if your home does not receive multiple offers after the first open house. Instead, try to remain calm, cool and collected, and you can avoid the temptation to lower the price of your house to stir up interest among homebuyers.

Before you add your home to the real estate market, set realistic expectations for how much you would like to receive for your residence and how quickly you need to sell your property. This will enable you to have a home selling plan in place and ensure you are prepared for any challenges that come your way.

A real estate agent can help you establish realistic expectations for the home selling process as well. This professional will allow you to stay up to date about home offers, respond to your home selling concerns and questions and streamline the process of maximizing the value of your residence.

Use the aforementioned tips, and you can speed up the home selling process without sacrificing the value of your house.


Want to list your house? Ultimately, you'll want to work with an expert listing agent, i.e. a housing market professional who knows what it takes to get the best price for a residence.

Let's face it – hiring a listing agent can be tough, particularly for a first-time home seller. Lucky for you, we're here to help you streamline your search for the perfect listing agent.

Now, let's take a look at three tips that you can use to find the right listing agent for your house.

1. Learn About a Listing Agent's Background

Evaluating a listing agent's background often serves as a great first step in the home selling process. It allows you to better understand how long a listing agent has worked in the real estate sector and learn about his or her industry expertise.

In most cases, you should have no trouble finding information about a listing agent online. Or, you can always call a listing agent's office for more information.

Allocate the necessary time and resources to learn about listing agent's background. That way, you can understand this housing market professional's experience, education, networking skills and much more and plan accordingly.

2. Conduct a Face-to-Face Meeting with a Listing Agent

If a listing agent looks good on paper, invite him or her to meet with you. By doing so, you can gain first-hand insights from this housing market professional and find out what separates him or her from other listing agents.

Prepare a list of interview questions before a face-to-face meeting with a listing agent. This will enable you to get the insights you need to make an informed decision.

Also, evaluate a listing agent's communication skills and personality. If you feel comfortable with a listing agent after a face-to-face meeting, don't hesitate to hire this individual to help you sell your residence.

3. Get Client Referrals

How has a listing agent helped past home sellers optimize the value of their properties? Request client referrals from a listing agent, and you can receive additional insights into how this real estate professional has supported home sellers over the years.

A top-notch listing agent should be able to provide you with multiple client referrals. Meanwhile, it only takes a few minutes to reach out to a listing agent's past clients and learn about their home selling experiences.

Client referrals can help you accelerate the process of finding the right listing agent. Moreover, they can provide insights into what it is like to work with a listing agent throughout the home selling cycle.

Lastly, be sure to ask past clients how a listing agent approached challenges throughout the home selling process. If a listing agent went above and beyond the call of duty to help past clients overcome myriad home selling challenges, he or she probably will be able to help you do the same.

Selecting the right listing agent may seem impossible at first. But with the aforementioned tips, you can choose a listing agent that will promote your residence to the right groups of homebuyers consistently.


If you're selling a home, hiring a real estate agent who acts as a comprehensive marketer is essential – and perhaps it is easy to understand why.

For home sellers, an ineffective marketer may struggle to promote your residence to the right groups of homebuyers. This may cause you to miss out on opportunities to highlight your house to potential property buyers, resulting in a prolonged home selling cycle.

Ultimately, there are many signs that a real estate agent understands what it takes to market your residence effectively, including:

1. A real estate agent is ready to host home showings and open houses.

Home showings and open houses enable property buyers to get an up-close look at your residence. That way, property buyers can envision what life would be like if they purchase your house.

Typically, a real estate agent will want to host as many home showings and open houses as possible This housing market professional will be available to set up home showings at property buyers' convenience. Meanwhile, he or she also will promote open houses via social media and other channels to stir up plenty of interest from potential property buyers.

2. A real estate agent knows how to showcase your residence online.

A real estate agent may insist on hiring a professional photographer to take pictures of your home's interior or exterior. This ensures you can provide homebuyers with crisp, clear images via myriad online channels to show the true beauty of your house.

Moreover, a real estate agent may use Facebook, Twitter and other social networks to promote your residence. Social media enables this housing market professional to reach thousands of potential property buyers and may help you generate significant interest in your home quickly.

3. A real estate agent allocates the necessary time and resources to track his or her marketing efforts.

What good is a marketing campaign if a marketer is unable to define its success? A real estate agent who is a great marketer understands the importance of metrics and will measure his or her marketing successes and failures.

A real estate agent should be able to keep you informed at each stage of the home selling cycle. He or she can provide updates about whether homebuyers are interested in checking out your home and any feedback from homebuyers as well.

In addition, a real estate agent is unafraid to adjust the way that he or she promotes your home. With the right metrics in place, this housing market professional will be able to find out whether homebuyers are interested in your property and modify his or her marketing efforts accordingly.

When it comes to selling your home, working with a real estate agent who knows the importance of effective marketing can make a world of difference. With a successful marketer at your disposal, you can boost your chances of speeding up the home selling process and getting the best price for your house.


Often in real estate, the saying goes that “a picture is worth a thousand words.” While pictures can help buyers to get more interested in a property, going a bit further in the listing description can help to get the property even more in-person views. If you work diligently with your real estate agent to create a great description of your home for sale. There’s a few simple tips to make sure that the listing description of your home will bring buyers knocking. 


Think Of Your Audience


Remember that one of the most important things in writing anything is to write it for the audience that you’re trying to reach. Who will actually be reading your home’s listing? Besides potential buyers, other realtors and home search engines will be glancing at your listing. This means that you have to meet a few different purposes with one description. Your description should include:


  • A clear, concise description of the home and its contents
  • Keywords
  • Important information surrounding the sale of the home including if it’s a short sale, foreclosure, etc.


The Limitations Of The MLS


The MLS is where homes are listed most often. It does not give a lot of room for creativity in listing descriptions. Keep in mind that you don’t want to repeat a lot of the same information throughout the description. For example, there’s no need to repeat that the home has 3 bedrooms and one bathroom multiple times. There is a property details section that lists all of these major factors about the property. It’s definitely to your benefit to include alluring features of the property that you think are unique and possibly hard to find. Describe something that you know other people will want to see. 


Improved Homes Are Attractive Homes


If you have made upgrades to a home such as new appliances, new kitchen countertops, or a new roof, make sure that you include that in the listing description. Buyers love homeowners who have taken good care of their homes. People are much more likely to buy a home that they believe is move-in ready. It’s much more comforting to buyers.


It’s What You Say And How You Say It


There’s a lot more clout behind certain words than others when it comes to real estate. These words make buyers more likely to act and go see a listing in person. The words you use can vary including those that describe:


  • The type of countertop
  • The landscape of the home
  • The condition of the home
  • The materials used within the home


Certain marketing buzzwords don’t work when it comes to selling a home. These include anything that sounds too good to be true like a “quiet” neighborhood, or stating that the home is ready to move into. While these things can be true, it’s often best to let the listing description lead buyers to see the home, and discover these bonus points for themselves.




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